Case Study: How Palladium Transformed Global Asset Management
Managing digital assets across 80+ countries with countless distribution partners requires a powerful, flexible solution. See how DAMVIA helped Palladium streamline their entire asset workflow.
The Challenge: Global Brand, Complex Asset Needs
Palladium, the iconic global footwear brand, faced significant challenges in managing their digital assets across a complex international distribution network:
- • Multiple Seasonal Collections
Managing thousands of product images across multiple seasonal launches each year.
- • Complex Distribution Network
Supporting 80+ countries with region-specific content requirements and restrictions.
- • Diverse Asset Types
Having distinction between product photos and marketing materials.
- • Limited workforce
Having a small team to manage the assets and not enough time to manage a DAM manually.
- • PIM Integration
Connecting visual assets with product data from their existing PIM system.
Before DAMVIA, Palladium was using a combination of cloud storage, shared drives, and manual processes that resulted in confusion, lost assets, and significant time delays in making assets available to partners.
The DAMVIA Solution for Palladium
DAMVIA provided a tailored, open-source solution that addressed Palladium's unique challenges, integrating seamlessly with their existing workflows and infrastructure.
Cloud-Native Integration
DAMVIA was implemented with direct integration to Palladium's existing cloud storage, eliminating the need for data migration while providing a unified view of all assets.
This allowed the team to maintain their existing storage architecture while gaining all the benefits of a sophisticated DAM system.
Customized Access Control
DAMVIA's open-source foundation allowed Palladium to implement a sophisticated access control system that maps precisely to their distribution network structure.
Each distributor, retailer, and internal team receives exactly the assets they need with appropriate usage rights and restrictions.
Automated PIM Integration
DAMVIA's product linking functionality was configured to automatically connect product images with SKU data from Palladium's PIM system.
This eliminated manual tagging work and ensured that assets are always associated with the correct product data.
Collection-Based Organization
Palladium leverages DAMVIA Collections to organize assets by season, product category, marketing campaign, and region.
The virtual organization system allows the same asset to exist in multiple collections without duplication, simplifying asset management.
Transforming Operations: Measurable Results & Strategic Impact
Palladium's adoption of DAMVIA delivered significant improvements across their global asset management workflow.
Faster Time-to-Market
Immediate asset availability for new product launches.
Reduction in Support Requests
Empowering teams with self-service asset access.
Brand Consistency
Ensuring use of approved, up-to-date assets globally.
Key Areas of Transformation
These results translated into tangible benefits across critical operational areas.
Product Launch Efficiency
New product assets are now immediately available to all relevant partners, significantly accelerating go-to-market.
Global Brand Consistency
Partners can only access and use approved assets, ensuring the brand is represented consistently.
Marketing Team Productivity
Team members now focus on creative work instead of managing file requests and permissions.
License Compliance
Automated license tracking ensures assets are only used within their allowed time periods and regions.
"DAMVIA transformed how we manage product visuals globally. The ability to maintain our existing cloud structure while gaining powerful DAM features was game-changing for our teams."
Christine TRAN
Global Brand Marketing Director, Palladium
Could Your Brand Benefit from a Similar Solution?
DAMVIA helps brands with complex distribution networks, seasonal product launches, and high volumes of digital assets streamline their entire asset management workflow. Book a demo to see how we could implement a similar solution for your organization.