Bridge Data & Assets: Automatically Connect Product Information to Your Visuals

DAMVIA automates the connection between your product data and visual assets, eliminating manual linking and creating intelligent, context-rich asset management.

The Disconnect: Manual Asset Linking is Time-Consuming and Error-Prone

For product-lead businesses, maintaining the connection between products and their visuals is a critical challenge:

  • • Manual tagging wastes thousands of hours annually
  • • Human error leads to incorrect asset-product connections
  • • Missing metadata limits searchability and context
  • • New product launches require painstaking manual work
  • • Disconnected systems create data silos between PIM and DAM

Teams often rely on filename conventions to identify product visuals, but this system breaks down without automation to interpret and connect those filenames to actual product data.

The DAMVIA Solution: Smart Automation via Filename Taxonomy

DAMVIA automates the connection between your product data and visual assets through a simple, intelligent process:

  1. Set up regex patterns to extract product identifiers from your existing filename conventions
  2. Import your product data via CSV or Excel — from your PIM, ERP, or any system containing your product information
  3. Define your identifier key — whether SKU, style number, product code, or any unique identifier
  4. Preview matches before confirming to ensure accuracy

The system works with your existing filename conventions, requiring no changes to how you name or organize files. Future uploads automatically inherit the linking rules you've defined.

Key Benefits of Automated Product Data Linking

Eliminate Manual Tagging

Save hundreds of hours previously spent manually connecting product data to visuals, allowing your team to focus on creative work.

Enhanced Searchability

Find assets by any product attribute — color, size, collection, material, or SKU — not just by filename or manual tags.

Always Up-to-Date

When product data changes in your PIM or product database, those changes are reflected in your connected assets.

Reduced Errors

Systematic automation eliminates the human error inherent in manual tagging and asset-product connections.

Streamlined Product Launches

New product data and assets are automatically connected, accelerating the go-to-market process for new collections.

Rich Asset Context

Every asset displays its associated product data, providing valuable context for everyone who accesses it.

How It Works: Filename Taxonomy & Regex Matching

Example: Connecting Product Images to SKUs

Let's say you have product photos named with your standard convention:

PRODUCT_ABC12345_LIFESTYLE.jpg

PRODUCT_DEF67890_BEAUTYSHOT.jpg

PRODUCT_GHI12345_LIFESTYLE.jpg

You also have product data in CSV format with columns for SKU, Name, Color, USPs, etc:

SKU Name Color USPs
ABC12345 Premium Sneaker Red GOTS Certified
DEF67890 Classic Boot Blue Waterproof, Organic Cotton, Vegan
GHI12345 Premium Sneaker Red GOTS Certified

DAMVIA will:

  1. Import your product data from the CSV
  2. Use regex pattern like PRODUCT_([A-Z0-9]+)_.* to extract SKUs from filenames
  3. Match the extracted SKU "ABC12345" to the corresponding row in your product data
  4. Automatically link all product attributes to the matching images
See Product Linking in a Demo »